• Sculpt, define, and rework your style all day long with the Wella Professionals EIMI Shape Shift Moulding Hair Gum — a premium imported styling product engineered for those who demand flexible control without the crunch.
• Whether you're crafting textured waves, defined curls, or a sleek structured look, this moulding gum delivers effortless, touchable results every time.
• Apply a small amount of product to damp or dry hair.
• Work through hair with fingertips, focusing on sections you want to define or sculpt.
• Style as desired — blow dry for added volume or air dry for a natural finish.
• Rework and reshape throughout the day as needed.

Note: The item is guaranteed to be authentic. Product images are purely illustrative. Images/packaging/labels may vary from time to time due to changes in the manufacturing batch and location of the manufacturer. The product description is provided solely for informational purposes and may include additional ingredients.