Backed by Science:

Weather, Heat, Hot baths and showers, Harsh soaps and detergents leads to dry skin, fine lines and reduces the moisture of the skin. To combat, formulation must be designed with humectants and the ingredients which restores the deficient material into the skin.

Fixderma offers Non Drying Cleanser which is specially formulated for the dry, sensitive skin. With a premium skin cleanser and an emollient, cetearyl alcohol is considered an effective ingredient for soothing and healing dry skin. It simply emulsifies the oil & dirt from skin surface. Lactic acid works as a peeling agent. It gently exfoliates and deeply hydrates the skin. Allantoin is having keratolytic property and fight against the damage of transepidermal water loss (TEWL) in the dermis, which keeps the skin looking plump and youthful. Sodium PCA is a humectant that works as a hydrating agent and a skin-replenishing ingredient in a variety of skin and preserve moisture because of its hygroscopic nature.

Directions for Use:

• Squeeze a little more than a pea-sized amount into palm.
• Simply apply directly to face using gentle circular motions.
• Massage gently with wet hands.
• Rinse thoroughly.

Ingredients:

Aqua, Propylene Glycol, Cetearyl Alcohol, Lactic Acid, Triethanolamine, Phenoxyethanol, Ethylhexylglycerin, Sodium Lauryl Sulfate, Sodium PCA, Xanthan Gum, Allantoin, Disodium EDTA, Fragrance

Cetearyl alcohol is a premium skin cleanser. As an emollient, cetearyl alcohol is considered an effective ingredient for soothing and healing dry skin. Due to its chemical structure, cetearyl alcohol is even permitted by the FDA as an ingredient in products labeled “alcohol-free.” It also emulsifies the oil & dirt from skin surface.

LACTIC ACID is an Alpha-Hydroxy Acid (AHA), which occur naturally within the skin that works as a peeling agent. It gently exfoliates and deeply hydrates the skin. It improves skin texture, stimulates collagen production. Lactic acid works by gently breaking the bonds that hold dead, dry skin cells to the surface and provide hydration and nourishment to the surface.

ALLANTOIN is a natural anti-irritant and skin protectant medication used as a moisturizer to treat or prevent dry, rough, scaly, itchy skin. It improves the epithelization (skin regeneration) and stimulating new skin cell growth and act as an anti-inflammatory agent. It helps to moisturize and soften skin and acts as a keratinolytic. It’s keratolytic property can increase the water contents of cells, therefore, fighting against the damage of transepidermal water loss (TEWL) in the dermis, which keeps the skin looking plump and youthful. Although, allantoin is highly beneficial in facilitating collagen synthesis.

SODIUM PCA is a naturally occurring hydrating ingredient & humectant that works as a hydrating agent and a skin-replenishing ingredient in a variety of skin. Humectants are the ingredients that help the skin to retain and preserve moisture. Sodium PCA prevents moisture loss and reduces the risk of bacteria and allergen attack. It is a crucial ingredient in performing the tasks of your skin’s intracellular region. It prevents your skin cells from losing water and thereby protects the barrier function of your skin. It keeps the outermost layer of your skin healthy.