{"product_id":"1-wheate-amino-acids-1-soya-amino-acids-1-arginine-fidelia-shampoo-for-damaged-dry-and-chemically-treated-hair","title":"Fixderma Fidelia Strengthening Shampoo - 250 ml","description":"\u003ch4 class=\"top-displa\"\u003e\u003cstrong\u003eFixderma Fidelia Strengthening Shampoo - 250 ml\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFidelia Shampoo is a vegetable based natural keratin formulation which repairs and protects hair from everyday stresses including damaged hair, split ends, and frizz by re-linking broken bonds.\u003c\/li\u003e\n\u003cli\u003eIt is suitable for all hair types because we believe that your hair is unique and this shampoo cleanses and moisturizes your hair and scalp and helps to improve hair texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"key-stl2 clearfix\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e Vegetable Based Natural Keratin\u003c\/span\u003e \u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eRejuvenating and Nourishing Shampoo \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eParaben-free\u003c\/span\u003e \u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eColoured \u0026amp; Treated Hair \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSLS Free\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"display-stl\"\u003e\n\u003cdiv class=\"ishi-product-tab-content\"\u003e\n\u003cdiv class=\"list-item-panel active\"\u003e\n\u003ch4\u003eWhy is it Different:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFidelia Shampoo is infused with Fision Hair Moisture with strong antioxidant properties that help protect the scalp and hair, promotes blood circulation to the roots.\u003c\/li\u003e\n\u003cli\u003eImagine your hair being washed by the purest of ingredients. Because that’s what our hair and scalp cleanser is packed with.\u003c\/li\u003e\n\u003cli\u003eFidelia Shampoo is specially formulated to help restore keratin and nourish each strand to leave hair gorgeously straighten, shiner and more manageable.\u003c\/li\u003e\n\u003cli\u003eWe use Shea butter, as an excellent moisturizer given to scalp and hair.\u003c\/li\u003e\n\u003cli\u003eFidelia Shampoo is suitable to treat coloured hair too.\u003c\/li\u003e\n\u003cli\u003eLeaves hair easier to manage, shinier and healthier with each use of Fidelia Shampoo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"mobile-view\" style=\"text-align: start;\"\u003e\n\u003cimg src=\"https:\/\/res.cloudinary.com\/fixderma\/image\/upload\/v1638506082\/fixderma\/fidelia-shampoo\/Fidelia-Shampoo-7_l6bcfh.jpg\" alt=\"Fidelia Shampoo use\" style=\"float: none;\"\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"list-item-panel\"\u003e\n\u003ch4\u003eBacked by Science:\u003c\/h4\u003e\n\u003cp\u003eShampoo in simple terms is a hair care product designed to clean the scalp skin along with its hair. A shampoo not only provides the cleaning of the scalp skin and hair as its primary function, but in addition also serves to condition and beautify hair and acts as an adjunct in the management of various scalp disorders. To achieve this, various ingredients in the correct proportion are mixed to provide a shampoo which is suitable for individuals having different hair types and hair need.\u003c\/p\u003e\n\u003cp\u003eWhen the hair is extremely weathered and chemically treated, there may be scaling of the cuticle layers, removal of the cuticle crack. If the cuticle is removed, the exposure of the cortex and further cortex damage may lead to hair fiber fracture.\u003c\/p\u003e\n\u003cp\u003eThe use of Fidelia Shampoo help to restore hair cuticle damage and prevent hair breakage by reducing friction and water pick up.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"list-item-panel\"\u003e\n\u003ch4\u003eDirections for Use:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eApply to wet hair and work into a lather.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly. Repeat the process if required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"desktop-view mrg-btn\" style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/res.cloudinary.com\/fixderma\/image\/upload\/v1638506083\/fixderma\/fidelia-shampoo\/Fidelia-Shampoo-2_yuexxb.jpg\" alt=\"Directions for Use\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"list-item-panel\"\u003e\n\u003ch4\u003eIngredients:\u003c\/h4\u003e\n\u003cp\u003eAqua, Sodium Laureth Sulphate, Cocamidopropyl Betaine, Glycol Distearate, PEG-50 Shea Butter, Wheat Amino Acids, Soy Amino Acids, Arginine HCI, Serine, Threonine \u0026amp; Water, Water, Acetamide MEA, Hydrolysed Keratin, Panthenol, Propylene Glycol, Sorbitol, Sodium Cocoyl Collagen Amino Acid, Cocoyl Sarcosine, Wheat Germ Acid, Triticum Vulgare (Wheat) Germ Oil, Linolenic Acid, Linoleic Acid, Sulfur, Polysorbate, Oleth, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl, Acetate, Hydrolyzed Glycosaminoglycans, Cyclopentasiloxane, Polysorbate-20, Polyquaternium-10, Carbopol, Triethanolamine, Fragrance, Cassia Hydroxypropyltrimonium Chloride, Sorbic Acid, Tartrazine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFISION HAIR MOISTURE\u003c\/strong\u003e is a unique system designed to enhance the appearance and condition of hair. A comprehensive moisturizer that delivers immediate and intense long-term moisturization, soothes dry skin, and nourishes the skin to instantly improve feel, health and moisture. In hair care applications, strands are healthier looking with a softer and smoother feel.\u003c\/p\u003e\n\u003cp\u003eFision Hair Moisture strengthens, conditions, and improves the appearance of the hair fibre from root to tip.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFISION KERA VEG 18\u003c\/strong\u003e from TRI-K, USA is as vegetable-based alternative to animal keratin through a unique ratio of amino acids.\u003c\/p\u003e\n\u003cp\u003eFision Kera Veg 18 contains wheat amino acids and soy amino acids, in addition to three individual amino acids, arginine, serine and threonine. Arginine is widely known to help reinforce and strengthen hair. Arginine has strong affinity to the hair, thereby delivering strong conditioning \u0026amp; hydrating properties. Serine acts as a precursor to ceramides and delivers conditioning benefits to the hair. Threonine is an essential amino acid that helps to maintain protein balance in the body.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLIPONATE SB-50\u003c\/strong\u003e from Vantage, USA containing Shea Butter is a water dispersible emollient that provides the softening and skin conditioning properties. Its anti-inflammatory properties might also help reduce redness and scalp irritation by providing healing effects without clogging the pores.\u003c\/p\u003e\n\u003cp\u003eAdditionally, as a natural ingredient, it's safe to use on all types of hair, even hair that's damaged, dry, or colour treated.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordio-n\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"accordionpanel\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"fixderma","offers":[{"title":"250 ml","offer_id":45729372438562,"sku":"FDFSSH","price":37.18,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/7388\/2146\/files\/fidelia-shampoo.webp?v=1780684601","url":"https:\/\/desipick.com.au\/products\/1-wheate-amino-acids-1-soya-amino-acids-1-arginine-fidelia-shampoo-for-damaged-dry-and-chemically-treated-hair","provider":"DesiPick","version":"1.0","type":"link"}